Flaming hot cheetos

Yes that's us, that's the team name. I take full responsibility for it.

For the Advanced Portfolio, we decided it was much more of an efficient process to work in a team rather than individually because it would be far too hectic for one person to manage all aspects of the project. So, in a surprisingly clean and quick manner we managed to decide the teams. In my team of three I have with me:

Hira Fatima Mallick

https://hirasadvancedportfolio.wordpress.com/ (her blog is pretty)

The Brains

Hira and I have been together since 4th grade and were deskmates for a pretty long time. Somehow we have a lot of scary coincidences and somehow also end up working on so many things together - group assignments, projects, internships, activities...so we have prior working experience with each other and because of that, I think it won't be difficult at all for us to cooperate.

Tehreem Aasim

https://tehreemsadvancedmediaportfolio.weebly.com/ (her blog is organised)

The Burqa Avenger

First and foremost, I aspire to achieve Tehreem's level of "chill" and unbothered.

I met Tehreem just last year and it took me half a year to stumble upon the realisation that we have the exact same subjects and classes. So she's basically the person I meet the most in school. We have never worked together so I am curious to see how this goes.

After talking a bit about music videos and our general thoughts on the project, we concluded that we could have a potentially good team chemistry and would cooperate well together so...looking forward to working and fighting with you guys.

Comments

Critical Reflection Essay

My essay of the critical reflection of my work in the Advanced Portfolio will mainly address the following compulsory questions: How do my products represent social groups or issues? How do the elements of my production work together to create a sense of "branding"? How do my products engage with the audience? How did my research inform my products and the way they use or challenge conventions? All of my products in the artist's promotion package - music video, digipak and social media - were all constructed after meticulous planning phases in order to effectively reach the audience. This included great consideration given to the sort of message or concept, and the social group that we wanted to represent through our music video. The song that we chose, "Party Police" is pretty straightforward - the lyrics are about a couple whose relationship is gradually deteriorating, and as we hear from her perspective, one of them is striving to hold it together by any me...

Music Video Final Cut

Since, she has now dropped Media Studies, Hira emailed me the Premiere file of the music video as well as the video itself that she edited on the 9th and then after I had requested some changes, she sent me another version on the 10th. However, due to the fact that she no longer took the subject and hence the bigger communication gap, I decided to make some remaining changes and alterations to the video myself, which included rearranging some clips and adding a different opening scene: After that I colour graded some parts of the footage to add a slight vintage effect, but not too much. I did this by adjusting the "faded film" scale in the Lumetri colours tab, and adding a slight noise effect to some clips. For some clips I downloaded a VHS overlay to get a *drumroll* VHS effect, by placing the overlay on top of the clip and setting the blend mode to "Screen". I felt that this added the lofi, retro handicam effect that we were initially aiming for as well not just b...

Social Media Page Research & Analysis

For our social media page, we decided to make our artist's account on Instagram. We had several reasons for this, the main one being our target audience. Our artist herself is supposed to be a "zennial" (gen z and millennial cusper) so naturally, our target audience, as also previously discussed during our research phase, is the age group 16-30 (including the secondary target audience). The primary target age group (late teens and early 20s) are significantly more present and active on Instagram. This is also why a majority of artists now, despite having accounts on both platforms, are more active on Instagram because they get greater engagement with their target audience. Secondly, Facebook appears to have a more conservative demographic and is subject to regulation by media watchdogs to a greater extent than Instagram. So considering our video contains a depiction of a lesbian couple, if it happens to fall under the viewership of people with conservative views (which is...

Fiza's Advanced Portfolio

Search This Blog