Fiza's Advanced Portfolio

We got a surprisingly large pool of 66 people to fill out our survey, so here are the responses, and our team's evaluation and conclusions drawn from them. Since our primary audience is 15-25 year-olds, we targeted them more for the survey and so 84.8% of our respondents belonged to this age group, while 15.2% were our secondary audience, 25-40 year-olds.   YouTube being the most popular response was pretty much expected when we gave the three top options, considering how big and accessible of a platform it is.  However, this certainly did not mean that we could limit the distribution of our music video and album to just a single platform, no matter how popular it is, because other platforms also tend to have a substantial number of frequent users. Apart from distribution we decided to include questions about the production of the video too so that it would give us more perspective when starting our planning section. Even though conceptual-based music videos appear to be more ...

It's important to get an idea of what our audience wants to see the most and what expectations they hold. No better way to do that than a simple sweet survey. Loading…

Since every media product has a particular market for whom it is primarily intended for, my team members and I evaluated the target audience for our album as well according to the market segmentation. Geographic Primary market: major cities of Pakistan (Lahore, Karachi, Islamabad) This is because Pakistan is the place of origin of the artist, and so the album will be primarily be promoted here, for instance through local radio and television channels. The target market in Pakistan would be a very niche audience, since this isn't the sort of music that's commonly heard here at all and so it would be a bit challenging to promote the artist here. The secondary audience would of course be international since music now, especially indie music, is released online on streaming platforms such as YouTube, SoundCloud and Spotify, which have a large global userbase.  Demographic Primary age group: 15-25 Secondary age group: 25-40 Gender: no specific gender Social class: Middle and upper c...

 Market Segmentation Every media product has a market towards which it is targeted. These are the people that will potentially avail or enjoy the product. This is why those looking to bring their product into public attention and get it enough attention need to be fully aware of the kind of people they will primarily be aiming for. Market segmentation defines the "kind of people" since it's a very broad and vague phrase.  Segmentation is done on multiple basis. The main criteria for any segment is that there should be defining attributes that make it starkly different from other segments (i.e. distinction), there should be a consistency in attributes of individuals across the segment (homogeneity), and lastly the people within the segment should have similar attitudes towards a certain product (reaction). It is on the basis of these criteria that the market is further divided into categories: 1) Geographics This is pretty direct and easy to classify because the target mar...

 This is area 2 of Hira's research.

This was on of the areas of extensive genre research that Hira worked on. (click the image for her blog post)  

        Codes and Conventions in            Alternative/ Indie Rock Music Videos Type of Music Video Indie rock music videos appear to be predominantly performance-based, however several indie artists explore conceptual and narrative-based videos as well.  Performance-based: Everytime // boy pablo This music video is purely performance-based, showing the band performing in one fixed location, with no other interventions. Are You Bored Yet // Wallows (ft. Clairo) This music video adds a slight twist in performance as, apart from band members performing on the stage, the crowd is shown lip-syncing the song with vague (almost blank) expressions. Conceptual-based: Graffiti // CHVRCHES This music video revolves around the artist reminiscing her first love, and contains various sequences of her and the aforementioned first love. The use of elements such as floating objects or people that recur throughout the video add to the overall conce...

 My team members an I divided our research and took two areas each - one easier and one lengthy. This is my presentation on the easy area of research, "Popular Artists and Albums in Indie/Alt Music" White Simple and Colorful Geometric Company Culture Book Presentation by Fiza Zaheer

 So this was a rather quick and easy process. In the first 15 minutes of the team discussion, we came to the unanimous consensus on the genre, which would be *cue drumroll* alternative/indie rock.  Yes. There is still a massive debate (for reasons beyond my comprehension) on whether indie should be considered a genre, but I personally believe that the style, vibe, element and everything that that particular music has evolved to possess can very much only be described as "indie". You can't not listen to an indie song and not be able to tell what it is. (There are more well-fledged arguments that I won't get into (for now)). So, indie or independent music had been around since perhaps the 60s, but was mostly composed of underground groups and performers, being officially recognised in the 70s, and then receiving a popularity boost in the 80s. The term at that point was used to refer to post-punk and new wave music labels. It was also seen as something very counter-cultu...

A genre is obviously one of the most important elements involved in the making of music. It is the way in which the various kinds and styles of music are characterised, with artists developing their own particular genre style.  This categorisation of music into genres is done on the basis of several distinguishable factors, including the style of music, and the generic conventions and expectations that it follows. Some of the most mainstream genres include pop, hip-hop/rap, country and rock. All the music in these genres will have certain factors that distinguish them clearly from the others, for example, rock will have a clear use of electric guitars, drums, bass and the music overall is loud and distinct. The genre of the music largely determines the music video's style. Rock music videos are more performance-based. Hip-hop and rap music videos will also have certain stylistic elements that make them stand out and define them as a genre, even without the music - casual street-sty...

  Made with  Visme Presentation Maker

  Made with  Visme Presentation Maker

  This is one of my favourite song and music videos from all that I've seen so far. (P.S. This was my first time using slides.com so the arrangement of slides ended up being a bit confusing so pro tip: click the " ↓ " arrows first before the " →" arrow, wherever they appear)

We discussed the way in which popular artists present themselves to the world, aka their "star image", which plays a major role in their popularity and how they're perceived. To study this in greater detail I chose to look into Billie Eilish because I find her aura as an artist really interesting and dynamic.

  Music videos all share certain elements and styles, or "formulas" according to which they are filmed, and they all seem to have specific effects that they try to achieve. Theorists have sorted this out for us and highlighted some patterns that are detected in music videos. After watching a presentation and doing our research about major theories, our class got a checklist of different theories and elements that we need to look out for.  After watching 2738 music videos (again) I managed to select three that I felt were different from each other, and hence shows the relevance and significance of theories. The music videos I selected are: Not OK (Kygo and Chelsea Cutler) ON (BTS) Me & You Together Song (The 1975) Made with  Visme Presentation Maker

Codes and Conventions by Fiza Zaheer

  Music videos generally follow a specific pattern or somewhere around the pattern, so it's actually pretty difficult to categorize them strictly into groups. STANDARD PATTERN The standard pattern is an amalgamation of elements that we commonly observe in almost every music video - a bit of performance in the form of simple choreography or lip-syncing, a story, or a series of events or a particular event broken up and shown at various points throughout the video, and of course, a music video can't be made without having a concept. Who's Laughing Now Ava Max This music video has all the elements present in most music videos, hence following a standard pattern. It looks like the outline or blueprint of a basic, generic music video to me. The video has pieces of non-linear narrative bits, choreography and lip-synced performance in various locations, and editing which transitions quickly from one scene to another. 2. gogobebe Mamamoo This music...