Skip to main content

Star Image

We discussed the way in which popular artists present themselves to the world, aka their "star image", which plays a major role in their popularity and how they're perceived. To study this in greater detail I chose to look into Billie Eilish because I find her aura as an artist really interesting and dynamic.


Labels:

Comments

Post a Comment

Popular posts from this blog

Critical Reflection Essay

  My essay of the critical reflection of my work in the Advanced Portfolio will mainly address the following compulsory questions: How do my products represent social groups or issues? How do the elements of my production work together to create a sense of "branding"? How do my products engage with the audience? How did my research inform my products and the way they use or challenge conventions? All of my products in the artist's promotion package - music video, digipak and social media - were all constructed after meticulous planning phases in order to effectively reach the audience. This included great consideration given to the sort of message or concept, and the social group that we wanted to represent through our music video. The song that we chose, "Party Police" is pretty straightforward - the lyrics are about a couple whose relationship is gradually deteriorating, and as we hear from her perspective, one of them is striving to hold it together by any me...
Post a Comment
Read more

Social Media Page Research & Analysis

For our social media page, we decided to make our artist's account on Instagram. We had several reasons for this, the main one being our target audience. Our artist herself is supposed to be a "zennial" (gen z and millennial cusper) so naturally, our target audience, as also previously discussed during our research phase, is the age group 16-30 (including the secondary target audience). The primary target age group (late teens and early 20s) are significantly more present and active on Instagram. This is also why a majority of artists now, despite having accounts on both platforms, are more active on Instagram because they get greater engagement with their target audience. Secondly, Facebook appears to have a more conservative demographic and is subject to regulation by media watchdogs to a greater extent than Instagram. So considering our video contains a depiction of a lesbian couple, if it happens to fall under the viewership of people with conservative views (which is...
Post a Comment
Read more