I made a gmail account for the artist so that we could create an Instagram account for her (because there are already like ten accounts on my personal email). We went with a simple, straightforward username like most artists so that she would be easy to find - hala.says - because for some reason halasays was already taken. I turned it into a professional account so that the Musician/Band label could be seen. Before we posted anything we added "coming soon" to the bio.
For our first posts, we wanted an intro to the artist and also establish the image of the artist based on the theme of the album, like Hira points out, using a motif from our album and music video - flowers. After a couple of hours I took inspo from a scene in the music video itself (the shot with two hands reaching for the flowers) and drew a rough sketch of what the layout and posts would look like on an app called Autodesk SketchBook in my phone.
I made the final versions on the same app. I opened a new file, of size 1080 x 1080p which is the standard size of an instagram post. Using, the colour fill tool, I filled the base layer with black and then, on a new layer, using an Inking pen in white, I drew the two sketches separately.
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