Deja Vu - An Anlysis

Critical Reflection Essay

My essay of the critical reflection of my work in the Advanced Portfolio will mainly address the following compulsory questions: How do my products represent social groups or issues? How do the elements of my production work together to create a sense of "branding"? How do my products engage with the audience? How did my research inform my products and the way they use or challenge conventions? All of my products in the artist's promotion package - music video, digipak and social media - were all constructed after meticulous planning phases in order to effectively reach the audience. This included great consideration given to the sort of message or concept, and the social group that we wanted to represent through our music video. The song that we chose, "Party Police" is pretty straightforward - the lyrics are about a couple whose relationship is gradually deteriorating, and as we hear from her perspective, one of them is striving to hold it together by any me...

Music Video Final Cut

Since, she has now dropped Media Studies, Hira emailed me the Premiere file of the music video as well as the video itself that she edited on the 9th and then after I had requested some changes, she sent me another version on the 10th. However, due to the fact that she no longer took the subject and hence the bigger communication gap, I decided to make some remaining changes and alterations to the video myself, which included rearranging some clips and adding a different opening scene: After that I colour graded some parts of the footage to add a slight vintage effect, but not too much. I did this by adjusting the "faded film" scale in the Lumetri colours tab, and adding a slight noise effect to some clips. For some clips I downloaded a VHS overlay to get a *drumroll* VHS effect, by placing the overlay on top of the clip and setting the blend mode to "Screen". I felt that this added the lofi, retro handicam effect that we were initially aiming for as well not just b...

Social Media Page Research & Analysis

For our social media page, we decided to make our artist's account on Instagram. We had several reasons for this, the main one being our target audience. Our artist herself is supposed to be a "zennial" (gen z and millennial cusper) so naturally, our target audience, as also previously discussed during our research phase, is the age group 16-30 (including the secondary target audience). The primary target age group (late teens and early 20s) are significantly more present and active on Instagram. This is also why a majority of artists now, despite having accounts on both platforms, are more active on Instagram because they get greater engagement with their target audience. Secondly, Facebook appears to have a more conservative demographic and is subject to regulation by media watchdogs to a greater extent than Instagram. So considering our video contains a depiction of a lesbian couple, if it happens to fall under the viewership of people with conservative views (which is...

Fiza's Advanced Portfolio

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