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We got the answers

We got a surprisingly large pool of 66 people to fill out our survey, so here are the responses, and our team's evaluation and conclusions drawn from them. Since our primary audience is 15-25 year-olds, we targeted them more for the survey and so 84.8% of our respondents belonged to this age group, while 15.2% were our secondary audience, 25-40 year-olds.

 

YouTube being the most popular response was pretty much expected when we gave the three top options, considering how big and accessible of a platform it is. 


However, this certainly did not mean that we could limit the distribution of our music video and album to just a single platform, no matter how popular it is, because other platforms also tend to have a substantial number of frequent users. Apart from distribution we decided to include questions about the production of the video too so that it would give us more perspective when starting our planning section.


Even though conceptual-based music videos appear to be more popular with people, we also have enough votes for the other two styles - performance and narrative - so we can't undermine any of the choices and will have to incorporate them into a standard pattern, focusing more on a conceptual-based video.


Initially when we were monitoring the responses, there was an overwhelming majority that chose "Yes". However, again, a significant amount of people seem to consider it fine for a video to not have a message.

It was quite obvious from this result that we would have to focus on the background and set design, ensuring that whether we shoot in an indoor location or outdoor, it coheres with all the other aspect of the music video. Also, we would have to be mindful of the kind of outfits we use.


We received a diversity of responses in this ranging from "politics" to "no", including some pretty insightful ones such as "coffee shops" and "BTS". The most common esponses however, revolved around objectification of women. My team and I had already decided not to include any voyeuristic, sexual, or politically or socially offensive themes.










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