Skip to main content

Set Brief


For the Advanced Portfolio, we've selected the set brief option for music promotion package, which includes a music video (obviously), and two minor tasks: social media page for promoting the artist or group, and a digipak.





The fun part about the Advanced Portfolio is that we get to explore and incorporate several forms of media (video, social and print) instead of just one (print) like last year. One similar aspect in my Foundation and Advanced portfolios, however, will be the overall workflow - the portfolio will be divided into three phases:





  1. Research. Where I will have to look into similar existing media forms and get a good grasp of what I need to work on, the codes and conventions involved, as well as the genre, the target audience. Our Media Studies teacher did mention that the research in the Advanced Portfolio is much more detailed and lengthy than in the Foundation Portfolio.
  2. Planning. Where I use the codes, conventions and other specifics that I learned through my research to start working on the rough drafts for my projects - mood boards, layouts, storyboards, initial photography, location recce, casting, schedules, props and equipment...all the blueprints for my final product(s).
  3. Production. Where I finalise and put together my project, reflecting my planning and research, and incorporating my technical skills to produce the final output.




And finally, the critical evaluation of my final project to mark the end of the Advanced Portfolio.


Labels:

Comments

Post a Comment

Popular posts from this blog

Critical Reflection Essay

  My essay of the critical reflection of my work in the Advanced Portfolio will mainly address the following compulsory questions: How do my products represent social groups or issues? How do the elements of my production work together to create a sense of "branding"? How do my products engage with the audience? How did my research inform my products and the way they use or challenge conventions? All of my products in the artist's promotion package - music video, digipak and social media - were all constructed after meticulous planning phases in order to effectively reach the audience. This included great consideration given to the sort of message or concept, and the social group that we wanted to represent through our music video. The song that we chose, "Party Police" is pretty straightforward - the lyrics are about a couple whose relationship is gradually deteriorating, and as we hear from her perspective, one of them is striving to hold it together by any me...
Post a Comment
Read more

Social Media Page Research & Analysis

For our social media page, we decided to make our artist's account on Instagram. We had several reasons for this, the main one being our target audience. Our artist herself is supposed to be a "zennial" (gen z and millennial cusper) so naturally, our target audience, as also previously discussed during our research phase, is the age group 16-30 (including the secondary target audience). The primary target age group (late teens and early 20s) are significantly more present and active on Instagram. This is also why a majority of artists now, despite having accounts on both platforms, are more active on Instagram because they get greater engagement with their target audience. Secondly, Facebook appears to have a more conservative demographic and is subject to regulation by media watchdogs to a greater extent than Instagram. So considering our video contains a depiction of a lesbian couple, if it happens to fall under the viewership of people with conservative views (which is...
Post a Comment
Read more