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Set Brief


For the Advanced Portfolio, we've selected the set brief option for music promotion package, which includes a music video (obviously), and two minor tasks: social media page for promoting the artist or group, and a digipak.





The fun part about the Advanced Portfolio is that we get to explore and incorporate several forms of media (video, social and print) instead of just one (print) like last year. One similar aspect in my Foundation and Advanced portfolios, however, will be the overall workflow - the portfolio will be divided into three phases:





  1. Research. Where I will have to look into similar existing media forms and get a good grasp of what I need to work on, the codes and conventions involved, as well as the genre, the target audience. Our Media Studies teacher did mention that the research in the Advanced Portfolio is much more detailed and lengthy than in the Foundation Portfolio.
  2. Planning. Where I use the codes, conventions and other specifics that I learned through my research to start working on the rough drafts for my projects - mood boards, layouts, storyboards, initial photography, location recce, casting, schedules, props and equipment...all the blueprints for my final product(s).
  3. Production. Where I finalise and put together my project, reflecting my planning and research, and incorporating my technical skills to produce the final output.




And finally, the critical evaluation of my final project to mark the end of the Advanced Portfolio.


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