Skip to main content

Set Brief


For the Advanced Portfolio, we've selected the set brief option for music promotion package, which includes a music video (obviously), and two minor tasks: social media page for promoting the artist or group, and a digipak.





The fun part about the Advanced Portfolio is that we get to explore and incorporate several forms of media (video, social and print) instead of just one (print) like last year. One similar aspect in my Foundation and Advanced portfolios, however, will be the overall workflow - the portfolio will be divided into three phases:





  1. Research. Where I will have to look into similar existing media forms and get a good grasp of what I need to work on, the codes and conventions involved, as well as the genre, the target audience. Our Media Studies teacher did mention that the research in the Advanced Portfolio is much more detailed and lengthy than in the Foundation Portfolio.
  2. Planning. Where I use the codes, conventions and other specifics that I learned through my research to start working on the rough drafts for my projects - mood boards, layouts, storyboards, initial photography, location recce, casting, schedules, props and equipment...all the blueprints for my final product(s).
  3. Production. Where I finalise and put together my project, reflecting my planning and research, and incorporating my technical skills to produce the final output.




And finally, the critical evaluation of my final project to mark the end of the Advanced Portfolio.


Labels:

Comments

Post a Comment

Popular posts from this blog

Social Media Page Research & Analysis

For our social media page, we decided to make our artist's account on Instagram. We had several reasons for this, the main one being our target audience. Our artist herself is supposed to be a "zennial" (gen z and millennial cusper) so naturally, our target audience, as also previously discussed during our research phase, is the age group 16-30 (including the secondary target audience). The primary target age group (late teens and early 20s) are significantly more present and active on Instagram. This is also why a majority of artists now, despite having accounts on both platforms, are more active on Instagram because they get greater engagement with their target audience. Secondly, Facebook appears to have a more conservative demographic and is subject to regulation by media watchdogs to a greater extent than Instagram. So considering our video contains a depiction of a lesbian couple, if it happens to fall under the viewership of people with conservative views (which is...
Post a Comment
Read more

Music Videos - what's the point?

There doesn't have to be a point, you love them. If you don't, you do . In the music industry as we know it today, music videos have become a vital part of it, especially with platforms like YouTube (which we're all very much familiar with) that cater to streaming music videos. Apparently 55% of YouTube users watch music videos everyday (it's me, I'm users). The significance of music videos can be observed in the way award shows now have categories for them - Best Visual Effects, Best Cinematography and there's too many to list. So, I daresay, for people of mainstream pop-culture, it's grown to become a competition with artists setting and breaking records for views. Music videos, though initially made to promote artists or films, do a lot more than just that now. Prominent artists, with their large fanbases, in the industry dominate charts worldwide each time they make a comeback and drop an MV. These music videos address a variety of things: They could add...
Post a Comment
Read more