Skip to main content

Concept

 We brainstormed and tried to come up with a concept (one per team member) and proposed our ideas to our teacher. 

The song is about a two people in a failing relationship and the lack of communication between them, so the concept I came up with was that we could show two people, either in a romantic relationship or friends (I personally prefer the latter because I feel like it's less cliché), who seem to be in the same place at the same time (videos for references embedded below). However, they don't interact at all, which could portray how even though they're together there is no sort of real connection between them. Towards the end of the video we could show one person acknowledging the other's presence and trying to force some interaction and open up a channel of communication between them. This we could represent by deliberately breaking filming and editing rules.

The concept Hira proposed was to include intertextuality throughout the video, including pastiche of various couples from films (for example Mia and Vince from Pulp Fiction) and picking up scenes which are relevant to the meaning of the lyrics.


0:00 - 2:59





Labels:

Comments

Post a Comment

Popular posts from this blog

Critical Reflection Essay

  My essay of the critical reflection of my work in the Advanced Portfolio will mainly address the following compulsory questions: How do my products represent social groups or issues? How do the elements of my production work together to create a sense of "branding"? How do my products engage with the audience? How did my research inform my products and the way they use or challenge conventions? All of my products in the artist's promotion package - music video, digipak and social media - were all constructed after meticulous planning phases in order to effectively reach the audience. This included great consideration given to the sort of message or concept, and the social group that we wanted to represent through our music video. The song that we chose, "Party Police" is pretty straightforward - the lyrics are about a couple whose relationship is gradually deteriorating, and as we hear from her perspective, one of them is striving to hold it together by any me
Post a Comment
Read more

Music Video Final Cut

Since, she has now dropped Media Studies, Hira emailed me the Premiere file of the music video as well as the video itself that she edited on the 9th and then after I had requested some changes, she sent me another version on the 10th. However, due to the fact that she no longer took the subject and hence the bigger communication gap, I decided to make some remaining changes and alterations to the video myself, which included rearranging some clips and adding a different opening scene: After that I colour graded some parts of the footage to add a slight vintage effect, but not too much. I did this by adjusting the "faded film" scale in the Lumetri colours tab, and adding a slight noise effect to some clips. For some clips I downloaded a VHS overlay to get a *drumroll* VHS effect, by placing the overlay on top of the clip and setting the blend mode to "Screen". I felt that this added the lofi, retro handicam effect that we were initially aiming for as well not just b
Post a Comment
Read more