After we were done with the synopsis and had it approved, my teammates and I started to look for images that went with the vibe of our song - a fair idea of which we had developed while working on the synopsis. We kept saving whatever relevant picture we came across to our Pinterest board and in the end, sorted them out to prevent overcrowding. This is what we finally got:
For our social media page, we decided to make our artist's account on Instagram. We had several reasons for this, the main one being our target audience. Our artist herself is supposed to be a "zennial" (gen z and millennial cusper) so naturally, our target audience, as also previously discussed during our research phase, is the age group 16-30 (including the secondary target audience). The primary target age group (late teens and early 20s) are significantly more present and active on Instagram. This is also why a majority of artists now, despite having accounts on both platforms, are more active on Instagram because they get greater engagement with their target audience. Secondly, Facebook appears to have a more conservative demographic and is subject to regulation by media watchdogs to a greater extent than Instagram. So considering our video contains a depiction of a lesbian couple, if it happens to fall under the viewership of people with conservative views (which is...
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