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Showing posts from December, 2020

Shot List

 Here's the link to the Google sheet where my team and I collaborated to make the shot list:

Location Recce

 For the outdoor locations (park and subrubs) we decided to film in my colony in one of the parks that were relatively larger and the rest in nearby streets. The park was walking distance from my home so conveyance wasn't an issue.  Park: Suburban streets: For the indoor shots, we needed a bedroom, a dining room or lounge for the party scenes, a window where our actress will be sitting and a kitchen. Since we were gathering at my place for the outdoor scenes, we decided to use my room as the filming location, as well my dining room, except we would have to rearrange some furniture. For the window, since we'd be filming it from the outside we decided to use the one in my brother's room which opens to the terrace. However, my kitchen didn't go with our video's theme overall because the structure of it meant that there would be a lot of things in the background that could be distracting, and also my kitche is grey and black so the palette was completely off as well. Te

Continuity editing exercise

We divided this task because we could not meet up to shoot and edit this. Hira took charge of filming the video, while I edited it and Tehreem made the final changes and finishing touches and refinement etc. #teamworkgoals. The BTS of the shoot are on Hira's blog since she did the filming. Here's the final thing: Update: We got our preliminary exercise checked by our teacher and he pointed out the issues he had with them. Firstly, he told us that the scene where the second girl is making the tea needs to establish the character, because right now it makes it look like its the first character who went to make tea. Also, there is a sudden jump in the part where the first character picks up the cup to drink the tea.  Apart from this there was some advice regarding the angles etc. which we are to keep in mind during our shoot.

Equipment and Softwares

 For filming the music video, we will be using the following: camera (Canon EOS 5D Mark IV) tripod handicam reflectors lights We decided that since we also wanted a lo-fi effect in our music video, we would use a handicam where required and deemed suitable. Also, a lot of our filming will be done indoors and in the dark as well so for that we thought it was necessary to use lights and reflectors to achieve the desired lighting.  Now as for the software, we're going to be using Lightroom for editing certain clips if required, and for editing, of course, Premiere Pro.

Casting/Roles

  Main character/female protagonist:  Tayyaba Fatima Mallick This is Hira's sister, Tayyaba who will be casted as the female protagonist in our video. (Ex) Love Interest: Haadiyah Imtiaz A batchmate of ours.

Representation

Our music video is centered around a female protagonist, and our artist is also a young girl in her late teens. There is a more Westernised representation of the artist. Considering that the indie genre, specifically indie rock, is male-dominated, having a female artist was going against the conventions and provided a bit more diverse representation which we believe is necessary. In Pakistan, the indie industry is very nearly obsolete and is usually revolving around a mix of Western and local representation. Also, the portrayal of teenage girls and women in general in music videos has historically remained more or less similar, focused on glamour and fashion, objectification and hyper sexualisation. Teenage girls specifically are often portrayed as naive and superficial, and in terms of relationships, often hysterical, clingy and over emotional, and this has evolved to become a very common stereotype.  However this representation is gradually changing, perhaps not so much in mainstream

Industry

Record Label: NC RECORDS (fictitious) Our artist is going to be associated with NC Records, which is an independent record label that other South Asian independent artists are affiliated with. Considering that the music industry in South Asia, especially in Pakistan is not very developed, this label aims to enhance the exposure of potential indie artists looking for an appropriate platform.  NC Records will also handle the promotion and distribution of the album on various streaming platforms, channels and websites. Production House: Blue Moon Productions (fictitious) Blue Moon Productions will be involved in the concept creation (and of course, production) of the music video, and the creative development of the digipack, as well as in the post-production aspects of the video.  Distribution: According to our survey results, the most popular platform for streaming, listening to and exploring music is YouTube, followed by Spotify, and then other platforms such as  iTunes, Saavn etc. So o