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Industry

Record Label:

NC RECORDS (fictitious)

Our artist is going to be associated with NC Records, which is an independent record label that other South Asian independent artists are affiliated with. Considering that the music industry in South Asia, especially in Pakistan is not very developed, this label aims to enhance the exposure of potential indie artists looking for an appropriate platform. 
NC Records will also handle the promotion and distribution of the album on various streaming platforms, channels and websites.

Production House:

Blue Moon Productions (fictitious)


Blue Moon Productions will be involved in the concept creation (and of course, production) of the music video, and the creative development of the digipack, as well as in the post-production aspects of the video. 



Distribution:

According to our survey results, the most popular platform for streaming, listening to and exploring music is YouTube, followed by Spotify, and then other platforms such as  iTunes, Saavn etc. So our music will be distributed digitally, on various platforms: initially on YouTube, IGTV, Facebook and Twitter, and the album will be available for purchase on Spotify, iTunes and Patari, a Pakistani music streaming service that is gaining more recognition within Pakistan, and since our primary target audience is the Pakistani Youth, we figured this would be a very suitable platform for us. 






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