Skip to main content

Industry

Record Label:

NC RECORDS (fictitious)

Our artist is going to be associated with NC Records, which is an independent record label that other South Asian independent artists are affiliated with. Considering that the music industry in South Asia, especially in Pakistan is not very developed, this label aims to enhance the exposure of potential indie artists looking for an appropriate platform. 
NC Records will also handle the promotion and distribution of the album on various streaming platforms, channels and websites.

Production House:

Blue Moon Productions (fictitious)


Blue Moon Productions will be involved in the concept creation (and of course, production) of the music video, and the creative development of the digipack, as well as in the post-production aspects of the video. 



Distribution:

According to our survey results, the most popular platform for streaming, listening to and exploring music is YouTube, followed by Spotify, and then other platforms such as  iTunes, Saavn etc. So our music will be distributed digitally, on various platforms: initially on YouTube, IGTV, Facebook and Twitter, and the album will be available for purchase on Spotify, iTunes and Patari, a Pakistani music streaming service that is gaining more recognition within Pakistan, and since our primary target audience is the Pakistani Youth, we figured this would be a very suitable platform for us. 






Labels:

Comments

Post a Comment

Popular posts from this blog

Social Media Page Research & Analysis

For our social media page, we decided to make our artist's account on Instagram. We had several reasons for this, the main one being our target audience. Our artist herself is supposed to be a "zennial" (gen z and millennial cusper) so naturally, our target audience, as also previously discussed during our research phase, is the age group 16-30 (including the secondary target audience). The primary target age group (late teens and early 20s) are significantly more present and active on Instagram. This is also why a majority of artists now, despite having accounts on both platforms, are more active on Instagram because they get greater engagement with their target audience. Secondly, Facebook appears to have a more conservative demographic and is subject to regulation by media watchdogs to a greater extent than Instagram. So considering our video contains a depiction of a lesbian couple, if it happens to fall under the viewership of people with conservative views (which is...
Post a Comment
Read more

Music Videos - what's the point?

There doesn't have to be a point, you love them. If you don't, you do . In the music industry as we know it today, music videos have become a vital part of it, especially with platforms like YouTube (which we're all very much familiar with) that cater to streaming music videos. Apparently 55% of YouTube users watch music videos everyday (it's me, I'm users). The significance of music videos can be observed in the way award shows now have categories for them - Best Visual Effects, Best Cinematography and there's too many to list. So, I daresay, for people of mainstream pop-culture, it's grown to become a competition with artists setting and breaking records for views. Music videos, though initially made to promote artists or films, do a lot more than just that now. Prominent artists, with their large fanbases, in the industry dominate charts worldwide each time they make a comeback and drop an MV. These music videos address a variety of things: They could add...
Post a Comment
Read more