First things first we decided to go for a standard 4-panel digipak, with 5.5'' x 5.5'' dimensions.
Once we got that down, we started working on rough sketch of the front and back covers, the inlay and the CD, which was not an easy task to say the least, considering the diversity in styles of indie album visuals.
Front Cover
We came up with two ideas after brainstorming and browsing that we thought would work well with our concept.
We decided to go with the second one, which was basically a multiple exposure, close up shot of the artist. We felt that this reflected the state of mind of the character in our music video is facing, as well as the way she juggled with her past and present self and what can be inferred of her future. Basically, it represented the dilemma and the confusion that we intended to show. The colour scheme would be a stark contrast of hot pink and black, like the lighting used in the dancing scene in the music video. The contrasting colour palette also represented the contrasting emotions and the themes of the album, which are also shows in the music video - hot pink usually connotes femininity, sexuality and passionate emotions while black has always been seen as a connotation of sadness and despair, fear, and loneliness.
Back Cover
We decided to use a scene from the party to remain consistent with the themes and the title track as well. The colour palette will be the same for the back cover as well. It will be slightly motion blurred to maintain the disorienting effect. For this same purpose, we kept the option of having the placement of songs on the tracklist in a randomised order, whilst maintaining the chronology (the image may explain what I mean better).
Inlay
Since a lot of indie albums use abstract imagery and art in their albums, we decided it would be a good idea to go with that as well. The following idea seemed to capture the overall vibe of the album so we decided to finalise it. The colour scheme would be consistent here as well: hot pink, black, white and a few shades of purple and lighter pink).
We would also add the copyright info and logos of the distribution and production company on this page.
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