Skip to main content

Digipak: Inlay

 

Once again, new file, same dimensions. After that I filled the background layer with black and then, using the rectangle shape tool I created multiple squares and rectangles of various sizes, of hot pink, white, light pink and purple colours. The shapes were made and placed in no particular order because that was supposed to be the point.


After decades of making shapes, I added "outer glow" and in some rectangles "inner glow" effects to enhance the vibrancy and ensure it won't become dull after they were liquified. They were also supposed to stand out from the plain black background. After adding the effect to one of each coloured rectangles I copy and pasted the layer style to the others. After that, I merged all visible layers, including the black background layer, and then added a new black layer behind the merged layers.




Now for the main part. In order to get the wavy, abstract pattern, I added the liquify effect and randomly altered the shapes until I couldn't make out a regular shape. The colours seemed a bit different an discontinuous with the covers, so I adjusted the saturation and lightness of the pattern. 




Finally, for some finishing touches, I added some noise to the pattern and also duplicated thepattern layer, lowered its opacity slightly and shifted it a bit to the right in order to create the motion blur-ish effect the same way we did on the front cover.
This is the final result:




Labels:

Comments

Post a Comment

Popular posts from this blog

Critical Reflection Essay

  My essay of the critical reflection of my work in the Advanced Portfolio will mainly address the following compulsory questions: How do my products represent social groups or issues? How do the elements of my production work together to create a sense of "branding"? How do my products engage with the audience? How did my research inform my products and the way they use or challenge conventions? All of my products in the artist's promotion package - music video, digipak and social media - were all constructed after meticulous planning phases in order to effectively reach the audience. This included great consideration given to the sort of message or concept, and the social group that we wanted to represent through our music video. The song that we chose, "Party Police" is pretty straightforward - the lyrics are about a couple whose relationship is gradually deteriorating, and as we hear from her perspective, one of them is striving to hold it together by any me...
Post a Comment
Read more

Social Media Page Research & Analysis

For our social media page, we decided to make our artist's account on Instagram. We had several reasons for this, the main one being our target audience. Our artist herself is supposed to be a "zennial" (gen z and millennial cusper) so naturally, our target audience, as also previously discussed during our research phase, is the age group 16-30 (including the secondary target audience). The primary target age group (late teens and early 20s) are significantly more present and active on Instagram. This is also why a majority of artists now, despite having accounts on both platforms, are more active on Instagram because they get greater engagement with their target audience. Secondly, Facebook appears to have a more conservative demographic and is subject to regulation by media watchdogs to a greater extent than Instagram. So considering our video contains a depiction of a lesbian couple, if it happens to fall under the viewership of people with conservative views (which is...
Post a Comment
Read more