My essay of the critical reflection of my work in the Advanced Portfolio will mainly address the following compulsory questions: How do my products represent social groups or issues? How do the elements of my production work together to create a sense of "branding"? How do my products engage with the audience? How did my research inform my products and the way they use or challenge conventions? All of my products in the artist's promotion package - music video, digipak and social media - were all constructed after meticulous planning phases in order to effectively reach the audience. This included great consideration given to the sort of message or concept, and the social group that we wanted to represent through our music video. The song that we chose, "Party Police" is pretty straightforward - the lyrics are about a couple whose relationship is gradually deteriorating, and as we hear from her perspective, one of them is striving to hold it together by any me
I received a variety of responses and feedback to my music video, most of them being positive, and some pretty evaluative, and others...you can see for yourself. So while the music video did appeal to a majority of the primary target audience, there was some (expected) resistance to and dislike for the LGBT representation. The first feedback in particular was quite constructive and helpful (for any future reference). Overall, it was helpful to see the video from an objective perspective as someone who was 100% heavily invested in every aspect of the planning, production and post production of the project. conan gray collab when? 😳😝