Instagram Post Schedule

Anything requires proper planning, and for planning the Instagram account, our teacher recommended the website notion.so, where I created an account for the artist and planned out the details of what kind of stuff will be posted on the page and the order well.

This is the task list that I've made and intend to follow.

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Social Media Page

I made a gmail account for the artist so that we could create an Instagram account for her (because there are already like ten accounts on my personal email). We went with a simple, straightforward username like most artists so that she would be easy to find - hala.says - because for some reason halasays was already taken. I turned it into a professional account so that the Musician/Band label could be seen. Before we posted anything we added "coming soon" to the bio. For our first posts, we wanted an intro to the artist and also establish the image of the artist based on the theme of the album, like Hira points out, using a motif from our album and music video - flowers. After a couple of hours I took inspo from a scene in the music video itself (the shot with two hands reaching for the flowers) and drew a rough sketch of what the layout and posts would look like on an app called Autodesk SketchBook in my phone. I made the final versions on the same app. I opened a new file...

Social Media Page Research & Analysis

For our social media page, we decided to make our artist's account on Instagram. We had several reasons for this, the main one being our target audience. Our artist herself is supposed to be a "zennial" (gen z and millennial cusper) so naturally, our target audience, as also previously discussed during our research phase, is the age group 16-30 (including the secondary target audience). The primary target age group (late teens and early 20s) are significantly more present and active on Instagram. This is also why a majority of artists now, despite having accounts on both platforms, are more active on Instagram because they get greater engagement with their target audience. Secondly, Facebook appears to have a more conservative demographic and is subject to regulation by media watchdogs to a greater extent than Instagram. So considering our video contains a depiction of a lesbian couple, if it happens to fall under the viewership of people with conservative views (which is...

Music Video Final Cut

Since, she has now dropped Media Studies, Hira emailed me the Premiere file of the music video as well as the video itself that she edited on the 9th and then after I had requested some changes, she sent me another version on the 10th. However, due to the fact that she no longer took the subject and hence the bigger communication gap, I decided to make some remaining changes and alterations to the video myself, which included rearranging some clips and adding a different opening scene: After that I colour graded some parts of the footage to add a slight vintage effect, but not too much. I did this by adjusting the "faded film" scale in the Lumetri colours tab, and adding a slight noise effect to some clips. For some clips I downloaded a VHS overlay to get a *drumroll* VHS effect, by placing the overlay on top of the clip and setting the blend mode to "Screen". I felt that this added the lofi, retro handicam effect that we were initially aiming for as well not just b...

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