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Showing posts from August, 2020

Types of Music Videos

  Music videos generally follow a specific pattern or somewhere around the pattern, so it's actually pretty difficult to categorize them strictly into groups. STANDARD PATTERN The standard pattern is an amalgamation of elements that we commonly observe in almost every music video - a bit of performance in the form of simple choreography or lip-syncing, a story, or a series of events or a particular event broken up and shown at various points throughout the video, and of course, a music video can't be made without having a concept. Who's Laughing Now Ava Max This music video has all the elements present in most music videos, hence following a standard pattern. It looks like the outline or blueprint of a basic, generic music video to me. The video has pieces of non-linear narrative bits, choreography and lip-synced performance in various locations, and editing which transitions quickly from one scene to another. 2. gogobebe Mamamoo This music

Music Videos - what's the point?

There doesn't have to be a point, you love them. If you don't, you do . In the music industry as we know it today, music videos have become a vital part of it, especially with platforms like YouTube (which we're all very much familiar with) that cater to streaming music videos. Apparently 55% of YouTube users watch music videos everyday (it's me, I'm users). The significance of music videos can be observed in the way award shows now have categories for them - Best Visual Effects, Best Cinematography and there's too many to list. So, I daresay, for people of mainstream pop-culture, it's grown to become a competition with artists setting and breaking records for views. Music videos, though initially made to promote artists or films, do a lot more than just that now. Prominent artists, with their large fanbases, in the industry dominate charts worldwide each time they make a comeback and drop an MV. These music videos address a variety of things: They could add

Flaming hot cheetos

Yes that's us, that's the team name. I take full responsibility for it. For the Advanced Portfolio, we decided it was much more of an efficient process to work in a team rather than individually because it would be far too hectic for one person to manage all aspects of the project. So, in a surprisingly clean and quick manner we managed to decide the teams. In my team of three I have with me: Hira Fatima Mallick https://hirasadvancedportfolio.wordpress.com/      (her blog is pretty) The Brains Hira and I have been together since 4th grade and were deskmates for a pretty long time. Somehow we have a lot of scary coincidences and somehow also end up working on so many things together - group assignments, projects, internships, activities...so we have prior working experience with each other and because of that, I think it won't be difficult at all for us to cooperate. Tehreem Aasim https://tehreemsadvancedmediaportfolio.weebly.com/    (her blog is organised) The Burqa Avenger

Set Brief

For the Advanced Portfolio, we've selected the set brief option for music promotion package, which includes a music video (obviously), and two minor tasks: social media page for promoting the artist or group, and a digipak. The fun part about the Advanced Portfolio is that we get to explore and incorporate several forms of media (video, social and print) instead of just one (print) like last year. One similar aspect in my Foundation and Advanced portfolios, however, will be the overall workflow - the portfolio will be divided into three phases: Research. Where I will have to look into similar existing media forms and get a good grasp of what I need to work on, the codes and conventions involved, as well as the genre, the target audience. Our Media Studies teacher did mention that the research in the Advanced Portfolio is much more detailed and lengthy than in the Foundation Portfolio. Planning. Where I use the codes, conventions and other specifics that I learned through my researc

Prologue

Well, hello again! Still the Fiza from fizasportfolio.wordpress.com , still doesn't know how to write an introductory post, still the same except it's already been a year with Media Studies, and we're onto the next step: my Advanced Portfolio. I learned a lot from the subject last year. Especially how to improvise when you're hit by a pandemic out of nowhere which massacres your carefully crafted plans for the magazine. However, I will hopefully be able to incorporate whatever skills I've picked up that are relevant to media, in this blog as well as in my work. Since the COVID situation is more or less here to stay, one of my aims this year will be to see my planning till the very end, no spontaneity, no improvisations. So the music video, the digipack. The part we've all been waiting for (or at least, I have). I was excited enough as it is last year for it because, well, it's a music video. Who wouldn't be excited? This year my enthusiasm has more of a