Fiza's Advanced Portfolio

For our social media page, we decided to make our artist's account on Instagram. We had several reasons for this, the main one being our target audience. Our artist herself is supposed to be a "zennial" (gen z and millennial cusper) so naturally, our target audience, as also previously discussed during our research phase, is the age group 16-30 (including the secondary target audience). The primary target age group (late teens and early 20s) are significantly more present and active on Instagram. This is also why a majority of artists now, despite having accounts on both platforms, are more active on Instagram because they get greater engagement with their target audience. Secondly, Facebook appears to have a more conservative demographic and is subject to regulation by media watchdogs to a greater extent than Instagram. So considering our video contains a depiction of a lesbian couple, if it happens to fall under the viewership of people with conservative views (which is

FRONT COVER:  SPINE: BACK COVER:  INLAY: SECOND INLAY AND CD:

 *Skips intro* I filled the background layer with black and added noise to it to maintain the consistency. Unlike adding a little bit like previously, there had to be a significant amount of grain on the inlay. In order to make the CD, I used the ellipse tool and made the outer outline, the inner rim and one more light pink circle around the inner rim. I outlined the CD with hot pink to keep up with the theme (even though in a lil while the outline will be barely visible). I added a slight outer glow effect to the circle as well to make it stand out more prominently. Next, I selected the first inlay we had made, copied it and pasted it onto this file. I moved this layer right above the outer circle layer, and below the inner two circle layers, and applied the clipping mask which made the pattern layer fit into the circle. This made the CD stand out starkly against the right inlay (which is a convention in digipaks) and also added consistency overall, especially inside the digipak. Here

  Once again, new file, same dimensions. After that I filled the background layer with black and then, using the rectangle shape tool I created multiple squares and rectangles of various sizes, of hot pink, white, light pink and purple colours. The shapes were made and placed in no particular order because that was supposed to be the point. After decades of making shapes, I added "outer glow" and in some rectangles "inner glow" effects to enhance the vibrancy and ensure it won't become dull after they were liquified. They were also supposed to stand out from the plain black background. After adding the effect to one of each coloured rectangles I copy and pasted the layer style to the others. After that, I merged all visible layers, including the black background layer, and then added a new black layer behind the merged layers. Now for the main part. In order to get the wavy, abstract pattern, I added the liquify effect and randomly altered the shapes until I cou

For the back cover, we had the clearest idea of what to do (https://youtu.be/ZrX1XKtShSI?t=41). We had already taken the pictures for the digipak on production day 2. Fun fact: the motion blur was purely an accident and during filming and then we liked that effect and took better photos with the same camera settings (basically a very low shutter speed). Nevertheless, the image suits the theme very well in every way, including the disorientation and also including clear aspects from the music video. Same as with the front cover, I opened a new file with the dimensions 5.45" x 4.95" and then opened the selected image. I had to adjust it a bit because it was obviously way too much larger than the canvas, and then adjusted the saturation and brightness a little, since most of the work such as the contrast and hue was already cut out for us. It still looked a bit too bright on the eyes especially compared to the front cover so I added a black colour fill layer and lowered its opac